Glossary
This page is intended to break down and ZAP~POST Specific language or direct mail jargon to help users understand the different services and processes that make up the product
Word | Description |
---|---|
Autosave | A feature that automatically saves a user's work at regular intervals. |
Bleed Area | An area that extends 3mm from the solid black trime line. |
Campaign | A ZAP~POST Campaign is made up of a name, fields, paper stock, content and submissions. It can be reused multiple times for multiple Direct Mail Sends |
Campaign Template | Allows a user to create their own campaign template rather than using a default option |
Client | A company or organisation using the services of ZAP~POST |
Client Admin | A person with enhanced permissions within a company or organisation using the ZAP~APP |
Client User | A person within a company or organisation using the ZAP~APP |
Copy Fitting | Adjusting the length of text to fit within a predefned space. |
Custom Field | A user defined field within a ZAP campaign adhering to a users specific needs. |
Data Cleanse | A process of detecting and correcting (or removing) corrupt or inaccurate records |
Deceased | Cleansing that checks the recipient against a database to identify someone that has died |
Direct Mail | Direct Mail is commercial literature sent to existing or prospective customers through the post. |
Field Mapping | The process of linking data fields to a Campaign Template field. |
Fold Lines | The line on which foldable paper stocks are folded. |
Goneaway | Cleansing that checks addresses against a database to identify end users that have moved and no longer live at the address |
Insights | Insights provide meaningful patterns or trends for sent campaigns. |
Internal Admin / ZAP Admin | An employee within ZAP~POST with access to the ZAP~APP |
Margin | Shows the area in which content can be placed. |
Mail Sort | Refers to the methods by which postal systems determine how and where to route mail for delivery |
MFA (Multifactor Authentication) | An authentication system that requires more than one distinct authentication factor for successful authentication. |
Paper Stock | The size of paper used when printing ZAPs |
Postage Area | The postage area is an area locked for editing that contains the recipients address and mail sorting information. |
Print Partner | A relationship with a trusted company that can print and mail your ZAPs |
Proofing | The process of reviewing and correcting a design. |
Publishing | The process of signing off a design ready for print. |
Returned ZAPs | ZAPs that have been returned by the receiver or Royal Mail |
Safety Line | An area in which anything inside is guaranteed to be printed. |
Scheduled Send | A future date in which a clients campaign is due to be mailed |
Seeds | As a part of an advertising direct mail send there are a number of extra recipients added into the data. These extra recipients are known as ‘seeds’. These recipients are added for a number of different reasons: quality assurance, meeting mailing provider specifications, and to track delivery dates. |
Submission | A submission is a collection of records that is submitted against a campaign. The submission will contain data specific to the campaign and will be paired with a Scheduled Send. If the records are Data Cleansed and Mail Sorted successfully they'll go into the Scheduled Send as intended. |
Submission Records | A submission record contains the data for an individual the client is targeting for a direct mail campaign |
Trim Line | The line on which the paper stock is cut once printed. |
Umbraco | Umbraco is an open-source content management system (CMS) that allows you to build responsive websites and data-driven apps which can be accessed from any device or browser. |
Variable(s) | A data type can could be different for each recipient. |
ZAP | A single piece of direct mail send via ZAP~POST to an individual |
ZAP Credits | The currency used within the ZAPP to manage sends and refunds |
ZAP Overage | Allows a client to send more ZAPs than their plan originally allowed |
ZAPI | The ZAP~POST API or ZAPI is the public facing API which can be used to provide automated submissions to the ZAP~POST platform. |
ZAPP / ZAP APP | The ZAP~POST Web App or 'ZAPP' is the app that provides most of the ZAP~POST functionality. This is the application that allows users to sign up to the platform, manage their campaigns, content and submissions. |
ZAP~POST | ZAP~POST Is an automated Direct Mail Platform intended to provide clients with the ability to send programmatically driven direct mail campaigns composed of bespoke content for each of their customers |
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