# ZAPP

## Intro

The ZAP-POST Web App or 'ZAPP' is the app that provides most of the ZAP-POST functionality. 

ZAP-POST allows you to send Direct Mail to your customers, just as easily as sending them an email. Using the ZAP-POST app you can:

* Create multiple direct mail campaigns to send to your customers. 
* Design direct mail (Zaps) to look exactly how you want it, and personalise it for each and every recipient. 
* Upload your customer’s address data to create timely and relevant direct mail which will drive re-engagement.\
  \
  A basic overview of task roadmap in ZAP-POST:

1. [Set up your Account](/zap-post-web-app/zap-post-user-guide/zapp/sign-up.md)
2. [Set up your Campaign](/zap-post-web-app/zap-post-user-guide/zapp/using-the-zapp/campaigns.md)
3. [Design your Zap](/zap-post-web-app/zap-post-user-guide/zapp/using-the-zapp/design.md)
4. [Upload your Data ](/zap-post-web-app/zap-post-user-guide/zapp/using-the-zapp/sending-zaps.md)
5. Tracking your Zap campaigns


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