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ZAP Credits and their role within the ZAPP
ZAP Credits are applied to your account as a result of Data Cleansing. Data Cleansing is the process of validating the mailing address and that a named individual still resides at the address, and is not deceased.
ZAP-POST members with a monthly or annual plan are issued with Zap credits after each submission of recipient data has been completed. PAYG users do not qualify for Zap Credits. Credits are given if a ZAP is not sent following the Data Cleansing process. The credit system is a simple ratio, based on the count of records that are rejected, per the table below.

There is more information on this topic in the ZAP-POST Academy.
ZAP credits are associated with your account rather than your plan. They will also only roll over to the next billing period - after that, they are lost.
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