ZAP Settings

ZAP settings is a simple page containing some key settings for your ZAP Account. Here you can configure your ROAS reporting settings as well as how often your recipients are allowed to receive ZAPs and how long your data should be stored for.

ROAS Settings

Return on Ad Spend reporting is enabled by connecting one of our integration platforms that includes sales data. Should you have ROAS enabled and wish to change any settings you can do so here:

Default Match Back Method

There are 3 match back options in ZAP~POST when attributing a sale to a ZAP Campaign. Customer - Order received for customer with the same email or customer ID as a ZAP recipient who received mail in the last 42 days. Address - Order received from a customer at a postcode targeted by a ZAP Campaign in the last 42 days. Any - Order matched by by customer or address will show here. Be sure to save your changes.

Include VAT?

By default ROAS reporting will show VAT free values. Should you wish to include VAT in your reporting figures, then enable this setting.

Be sure to save your changes.

Operational Settings

Recipient Send Limiter

This setting will allow you limit how frequently you want to send to a single recipient. When switched on you will be asked to provide a number of days, weeks or months. This figure will then be checked against everyone you attempt to mail to ensure they're not within their send frequency limit. This allows users to connect automated mailing pipelines but not worry they're sending multiple mailing to people in quick succession.

GDPR Data Purge Frequency

This setting will dictate how long we hold your submission data before we cleanse it from our system. By default your GDPR cleanse setting will be 6 months however this can be changed to the value that best matches your data security policies.