Insights

Track the performance your Zap campaigns and gain valuable insights.

Accessing Insights

Once your first submission has been created, the next step track how well it performs. To access the Insights area of the Zap App, select the ‘insights’ icon in the ZAP-POST header and then Return on Advertising Spend.

ROAS Reporting

ZAP~POST ROAS Reporting ensure every campaign is automatically matched against attributed conversions, giving you a clear, real-time return on ad spend figure you can act on.

Reporting is available at the account, campaign and submission level. All reports can be filtered by date and Match back attribution.

Match back options

Match back Method	Description
All	This will match any orders that pass any of the match back methods.
Customer	This will only attribute an order if a customer specifically targeted in a send made a purchase within 42 days of the campaign land date (This is a default value and can be changed)
Address	This will attribute an order that is placed from a postcode that was targeted as part of your send.

If you want to change your ROAS attribute window, you can speak with your account manager and they can handle this for you.

All reports can also be exported to PDF for use outside of the ZAP APP.