# Glossary | Word | Description | | ------------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | Autosave | A feature that automatically saves a user's work at regular intervals. | | Bleed Area | An area that extends 3mm from the solid black trime line. | | **Campaign** | A ZAP-POST Campaign is made up of a name, fields, paper stock, content and submissions. It can be reused multiple times for multiple Direct Mail Sends | | **Campaign** **Template** | Allows a user to create their own campaign template rather than using a default option | | **Client** | A company or organisation using the services of ZAP-POST | | **Client Admin** | A person with enhanced permissions within a company or organisation using the ZAP-APP | | **Client User** | A person within a company or organisation using the ZAP-APP | | Copy Fitting | Adjusting the length of text to fit within a predefned space. | | Custom Field | A user defined field within a ZAP campaign adhering to a users specific needs. | | **Data Cleanse** | A process of detecting and correcting (or removing) corrupt or inaccurate records | | **Deceased** | Cleansing that checks the recipient against a database to identify someone that has died | | **Direct Mail** | Direct Mail is commercial literature sent to existing or prospective customers through the post. | | Field Mapping | The process of linking data fields to a Campaign Template field. | | Fold Lines | The line on which foldable paper stocks are folded. | | **Goneaway** | Cleansing that checks addresses against a database to identify end users that have moved and no longer live at the address | | Insights | Insights provide meaningful patterns or trends for sent campaigns. | | **Internal Admin / ZAP Admin** | An employee within ZAP-POST with access to the ZAP-APP | | Margin | Shows the area in which content can be placed. | | **Mail Sort** | Refers to the methods by which postal systems determine how and where to route mail for delivery | | **MFA (Multifactor Authentication)** | An authentication system that requires more than one distinct authentication factor for successful authentication. | | **Paper Stock** | The size of paper used when printing ZAPs | | Postage Area | The postage area is an area locked for editing that contains the recipients address and mail sorting information. | | **Print Partner** | A relationship with a trusted company that can print and mail your ZAPs | | Proofing | The process of reviewing and correcting a design. | | Publishing | The process of signing off a design ready for print. | | **Returned ZAPs** | ZAPs that have been returned by the receiver or Royal Mail | | Safety Line | An area in which anything inside is guaranteed to be printed. | | **Scheduled Send** | A future date in which a clients campaign is due to be mailed | | **Seeds** | As a part of an advertising direct mail send there are a number of extra recipients added into the data. These extra recipients are known as ‘seeds’. These recipients are added for a number of different reasons: quality assurance, meeting mailing provider specifications, and to track delivery dates. | | **Submission** | A submission is a collection of records that is submitted against a campaign. The submission will contain data specific to the campaign and will be paired with a Scheduled Send. If the records are Data Cleansed and Mail Sorted successfully they'll go into the Scheduled Send as intended. | | **Submission Records** | A submission record contains the data for an individual the client is targeting for a direct mail campaign | | Trim Line | The line on which the paper stock is cut once printed. | | **Umbraco** | Umbraco is an open-source content management system (CMS) that allows you to build responsive websites and data-driven apps which can be accessed from any device or browser. | | Variable(s) | A data type can could be different for each recipient. | | **ZAP** | A single piece of direct mail send via ZAP-POST to an individual | | **ZAP** **Credits** | The currency used within the ZAPP to manage sends and refunds | | **ZAP Overage** | Allows a client to send more ZAPs than their plan originally allowed | | **ZAPI** | The ZAP-POST API or ZAPI is the public facing API which can be used to provide automated submissions to the ZAP-POST platform. | | **ZAPP / ZAP APP** |

The ZAP-POST Web App or 'ZAPP' is the app that provides most of the ZAP-POST functionality.

This is the application that allows users to sign up to the platform, manage their campaigns, content and submissions.

| | **ZAP\~POST** | ZAP-POST Is an automated Direct Mail Platform intended to provide clients with the ability to send programmatically driven direct mail campaigns composed of bespoke content for each of their customers |