# Plan and Pricing

#### How much does it cost?

With annual and monthly plans to choose from, the cost of a Zap depends on how many you want to send. More Zaps = bigger discounts. Our pricing can be found [here](https://zappost.com/pricing/)

#### How long will it take to get set up?

Quicker than you can say ‘Zap me baby one more time’... But in all seriousness you can be up and Zapping in minutes. Select your campaign, customise your design and with your integration(s) connected - we’ll take care of the rest.

#### What's a ZAP credit?

A credit given should a zap not be sent following the “data cleanse process” of all ZAP-POST addresses provided.

#### Why can't I get a refund instead of a Zap credit?

Data cleansing is usually subsidised by ZAP-POST. Most companies charge a separate fee for data-cleansing services. As ZAP-POST doesn't charge for it, we can't refund it, but we issue credits instead.

#### How long do the ZAP credits last

Zap Credits roll over to your next billing period. Use them or lose them.

#### If a plan is upgraded or downgraded, what happens to any Zap Credits?

Zap Credits are associated to an Account not a plan.

#### What's included in the Zap tier pricing?

The kitchen sink. The price of a zap includes print and post, but it goes way beyond that. Data filtering, PAF check and data cleanse is included. Portal access to upload and your creatives and add any dynamic codes, QRs and barcodes. Any available data integrations are included too, and we're adding more all the time. Returns management is also in the price.

#### Why are some tiers cheaper than others?

Economies of scale. The more we send, so the price goes down. Think of it as the opposite to easyjet - surge pricing in reverse.

#### I can send booklets for the same as your postcards?

Zapology: Less is more. Be relevant, personal, and timely. Your goal is to drive users back to your website where products and services will always be up to date. Remember the NEXT Directory?

#### How soon can I cancel?

With a rolling monthly contract, you can stop your account anytime. You will be able to keep on Zapping until your next billing date, and after that you’ll need to restart your plan to send more Zaps.


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