> For the complete documentation index, see [llms.txt](https://userguide.zappost.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://userguide.zappost.com/zap-integrations/zap-post-integrations/bloomreach/populating-bloomreach-with-zap-post-events.md).

# Populating Bloomreach with ZAP-POST Events

Whenever ZAP-POST receives a submission and the Bloomreach integration is enabled, then it will try to create the relevant events on your Bloomreach profiles. \
In order to do this, the data submitted to ZAP-POST must contain an identifier which can be used to track down your Bloomreach profiles.&#x20;

<figure><img src="https://1277613767-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FyQKiT3JcaHMDXjtrjvBz%2Fuploads%2FJiEmYtq7X3b09QG3uMld%2Fimage.png?alt=media&amp;token=cc53bdc3-0ec7-4785-8b61-ad17f989604d" alt=""><figcaption></figcaption></figure>

Once these events are being populated on your customers you can configure your own scenarios to handle situations such as malformed delivered addresses or QR code scans.&#x20;


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