# Populating Bloomreach with ZAP-POST Events

Whenever ZAP-POST receives a submission and the Bloomreach integration is enabled, then it will try to create the relevant events on your Bloomreach profiles. \
In order to do this, the data submitted to ZAP-POST must contain an identifier which can be used to track down your Bloomreach profiles. 

<figure><img src="/files/OnJNC4fV9Hke6Z4HfphY" alt=""><figcaption></figcaption></figure>

Once these events are being populated on your customers you can configure your own scenarios to handle situations such as malformed delivered addresses or QR code scans.&#x20;


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