Bloomreach

Connect Bloomreach Engagement to ZAP~POST to send direct mail from scenarios and track delivery/scan events on profiles.

Use Bloomreach Engagement (formerly Exponea) with ZAP~POST in two directions:

1) Push recipient data from Bloomreach to ZAP~POST

Use Bloomreach scenarios to send customer and address data via webhooks. ZAP~POST creates a submission against your campaign.

• Start here: Pushing Data to ZAP~POST with Bloomreach Scenarios

2) Write ZAP~POST events back to Bloomreach profiles

When ZAP~POST processes mail, it can create events on Bloomreach profiles. Typical events include submission created, mail rejected, mail sent, mail returned, and QR scans.

• Install and connect: Installation Guide

• Then configure events: Populating Bloomreach with ZAP~POST Events

• Event payload reference: ZAP~POST Events in Bloomreach

Most teams use both directions: scenarios to trigger mail, then profile events to measure and automate follow-ups.