# Bloomreach

<figure><img src="/files/C7LPFLKTqBBkOKcObl9Z" alt=""><figcaption></figcaption></figure>

Use Bloomreach Engagement (formerly Exponea) with ZAP-POST in two directions:

### 1) Push recipient data from Bloomreach to ZAP-POST

Use Bloomreach scenarios to send customer and address data via webhooks. ZAP-POST creates a submission against your campaign.

* Start here: [Pushing Data to ZAP\~POST with Bloomreach Scenarios](/zap-integrations/zap-post-integrations/bloomreach/pushing-data-to-zap-post-with-bloomreach-scenarios.md)

### 2) Write ZAP-POST events back to Bloomreach profiles

When ZAP-POST processes mail, it can create events on Bloomreach profiles. Typical events include submission created, mail rejected, mail sent, mail returned, and QR scans.

* Install and connect: [Installation Guide](/zap-integrations/zap-post-integrations/bloomreach/populating-bloomreach-with-zap-post-events/installation-guide.md)
* Then configure events: [Populating Bloomreach with ZAP\~POST Events](/zap-integrations/zap-post-integrations/bloomreach/populating-bloomreach-with-zap-post-events.md)
* Event payload reference: [ZAP\~POST Events in Bloomreach](/zap-integrations/zap-post-integrations/bloomreach/populating-bloomreach-with-zap-post-events/zap-post-events-in-bloomreach.md)

{% hint style="info" %}
Most teams use both directions: scenarios to trigger mail, then profile events to measure and automate follow-ups.
{% endhint %}


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://userguide.zappost.com/zap-integrations/zap-post-integrations/bloomreach.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.